Contact ManagementMedium1 minute
How to Bulk Update Contacts in HubSpot
Learn how to update multiple contact records at once in HubSpot. Compare manual updates with Shabe's instant bulk operations.
The HubSpot Way
Multiple clicks through menus and forms:
Select contacts → Actions → Edit properties → Change values → Save
⏱️ Takes 2-5 minutes + context switching
The Shabe Way
Just type what you need:
"Update all California contacts to enterprise segment"
⚡ Instant results in seconds
When to Bulk Update
Common scenarios:
- Segment assignment - tag groups
- Lead source correction - fix import errors
- Lifecycle stage updates - mass progression
- Owner reassignment - territory changes
- Data cleanup - fix typos
The Traditional HubSpot Way
- Filter contacts
- Select all or specific ones
- Click Actions → Edit properties
- Choose property to update
- Enter new value
- Review selection
- Confirm update
The Shabe Way
"Update all California contacts to enterprise segment"
Shabe finds matching contacts, shows preview, and updates after confirmation.
Query Examples
"Set all unengaged contacts to cold status"
"Update my MQLs to SQL lifecycle stage"
"Change owner of all West coast contacts to Sarah"
"Add 'webinar-attendee' tag to all from yesterday's event"
Smart Bulk Updates
"Update contacts from acme.com to enterprise tier"
"Change lifecycle stage for all demo-completed leads"
"Set priority to high for contacts with $100k+ deals"
Safety Features
Shabe always:
- Shows how many records will be updated
- Displays current vs. new values
- Requires confirmation for large updates
- Allows preview before executing
Multi-Property Updates
"Update California contacts: set segment to enterprise AND owner to Sarah"
"For all hot leads: set status to engaged AND create follow-up tasks"
Get Started
Connect HubSpot to Shabe for safe, fast bulk contact updates.
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